Q. Small designers and boutiques have been converging on NoLIta. Is this neighborhood becoming the new SoHo?
A. There are many who feel that SoHo has become nationalized — it looks like a mall. NoLIta has always had the charm of a European shopping street. We call NoLIta the training ground for the creator, the individual designers.
There’s a group we’ve done work for called Babel Fair. Babel Fair is a European concept that has a dozen designers in the store exclusive to them. Each one is a different use group: jewelry, shoes, cashmere. I think we are going to see more of that, because the consumer wants something unique, something special.
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